The Printers, [Stationers,] & Kindred Traders’ Weekly Advertiser
Related Journals
Start Date(s)
End Date(s)
Editor(s)
City
- London, England (journal itself)
Circulation Count
- 5,000 in 1893 (journal itself)
Type of Content
- Contains advertisements, introduction, trade news, literary news, meetings, obituaries, humours, want ads, engravings, plates, tables (Waterloo Online)
Notes
- Two journals edited by Thomas Baker—which he ultimately merged—have very similar names and are often confused:
- In April 1884, Baker began The Printers, Stationers, & Kindred Traders’ Effective Advertiser (often shortened to The Effective Advertiser in reviews and directories). This was a monthly published by P. J. T. Symes (Caspar’s claims he also helped Baker edit it) and printed by Eyre and Spottiswoode
- In 1891, Baker changed the name to The World’s Printers, Stationers, & Kindred Traders’ Effective Advertiser. This title continued until 31 January 1894 (no. 112)
- In June 1893, Baker began a separate paper, The Printers, Stationers & Kindred Traders’ Weekly Advertiser. This was a weekly published by Abraham Kingdon and Newnham
- In November 1893, Baker changed the name of his weekly to The Printers & Kindred Traders’ Weekly Advertiser
- In January 1894, Baker merged his monthly Effective Advertiser and his Weekly Advertiser, creating The Printers and Kindred Traders’ Monthly Advertiser, published from 66 Imperial Buildings. This issue is enumerated as volume 2, number 1. The Monthly Advertiser ended with volume 4, number 4, on 1 April 1896 (although Shattock claims there was a volume 4, number 5 issue printed in May of 1896)--should these dates be 1898 rather than 1896?
- In May 1898, The Printers and Kindred Traders’ Monthly Advertiser merged with The Imperial Printer, published by the Ludgate Press Association. Only two numbers (May and June of 1898) of this journal exist, both of which bear both titles
- For all of this information, see sources listed at bottom of page
- The Weekly Advertiser: “Mr. Thomas Baker is the editor of a new weekly journal called The Weekly Advertiser, which he describes as ‘a spirited record and reliable medium’ for printers, stationers, and kindred traders” (“Is the Typewriter” p. 457)
- “We shall provide printers, stationers, and kindred traders with something that they want, and that they cannot otherwise get. . . . In the first place, we provide a weekly organ of intercommunication. Monthlies are very well in their way, but they do not meet the exigencies of present-day business methods and habits. Even a journal with a double-barrelled title, which addresses itself, say, to stationers one week, and to printers another, and to fancy goods dealers another, is not up-to-date. We shall appear weekly, and punctually; every subscriber will know exactly when to expect his paper; every advertiser will know with certainty when his announcement will go before the whole trade” (Weekly Advertiser, vol. 1, no. 1, p. 1)
Subject Categories
Sources that Discuss this Journal
- "Is the Typewriter" p. 457
- COPAC
- Shattock p. 52
- Watson p. 62
Works Cited
- "Is the Typewriter Gaining in Popularity?" The London Phonographer, vol. 3, no. 28, Sept. 1893, p. 457. Google Books.
- COPAC: Consortium of Online Public Access Catalogues. Library Hub Discover, JISC.
- Shattock, Joanne. The Cambridge Bibliography of English Literature. Vol. 4: 1800-1900. Edited by Frederick W. Bateson. 3rd ed. Cambridge UP. 1999.
- Watson, George, series editor. The New Cambridge Bibliography of English Literature. 5 vols. Cambridge UP, 1969.
