Alternate Subtitle(s)

• “An Illustrated Journal for Advertisers” (Waterloo (online))

Start Date(s)

• 1891 (Waterloo (online))

End Date(s)

• 1897 (Waterloo (online))

City

• London, England (journal itself)

Type of Content

• Content (in 1892): "advertisements, designs for: auctioneers, bakers, bootmakers, chemists, cheesemongers, cycle agents, fruiterers, grocers, ironmongers, plumbers and sanitary engineers, carts and waggons, globes, initial letters, medals, novelties for advertising, portraits, tools and fittings, views, wreaths, literary matter, to subscribers, further advantages, American style, the illustration of buildings" (Waterloo Online)
• Content (in 1895): "the anti-muffin-bell society, the hoardings, advertising on coins, railway station advertising, points for the consideration of business men, tricky little Trilby, advertisements on omnibus windows, a novel advertiser, mixed pickles" (Waterloo Online)

Notes

• Publisher’s address (Commercial and Artistic Engraving Co.): 174 Fleet St., London (journal itself)
• Printers: Abraham Kingdon and Newnham (1891); King, Sell, and Railton, Ltd. (1895) (Waterloo Online)
• Number 13 is dated 15 Nov. 1900 and is just 8pp (COPAC)--but end date is 1897?

Subject Categories

• Book Arts
• Illustration
• Printing Trade

Sources that Discuss this Journal

• COPAC
• Waterloo (online)
• Willing’s 1895, p. 38

Works Cited

• COPAC: Consortium of Online Public Access Catalogues. Library Hub Discover, JISC.
• The Waterloo Directory of English Newspapers and Periodicals: 1800-1900, edited by John S. North. North Waterloo Academic Press, 2009.
• Willing’s (Late May’s) British and Irish Press Guide, and Advertiser’s Directory and Handbook. Willing’s Press Service. HathiTrust.