Related Journals

• Printers, Stationers, & Kindred Traders’ Effective Advertiser Merged with The Printers', Stationers' & Kindred Traders' Effective Advertiser in 1894
• Printers, [Stationers,] & Kindred Traders’ Weekly Advertiser Merged with The Printers & Kindred Traders' Weekly Advertiser in 1894
• Imperial Printer Ended up as The Imperial Printer in 1898

Start Date(s)

• 1894 (journal itself)

End Date(s)

• 1898 (Waterloo (online))

Editor(s)

• Baker, Thomas

City

• London, England (journal itself)

Type of Content

• Contains advertisements, introduction, trade news, literary news, meetings, obituaries, humours, want ads, engravings, plates, tables

Notes

• Two journals edited by Thomas Baker—which he ultimately merged to become The Printers, Stationers, & Kindred Traders’ Monthly Advertiser—have very similar names and are often confused:
  • In April 1884, Baker began The Printers, Stationers, & Kindred Traders’ Effective Advertiser (often shortened to The Effective Advertiser in reviews and directories). This was a monthly published by P. J. T. Symes (Caspar’s claims he also helped Baker edit it) and printed by Eyre and Spottiswoode
  • In 1891, Baker changed the name to The World’s Printers, Stationers, & Kindred Traders’ Effective Advertiser. This title continued until 31 January 1894 (no. 112)
  • In June 1893, Baker began a separate paper, The Printers, Stationers & Kindred Traders’ Weekly Advertiser. This was a weekly published by Abraham Kingdon and Newnham
  • In November 1893, Baker changed the name of his weekly to The Printers & Kindred Traders’ Weekly Advertiser
  • In January 1894, Baker merged his monthly Effective Advertiser and his Weekly Advertiser, creating The Printers and Kindred Traders’ Monthly Advertiser, published from 66 Imperial Buildings. This issue is enumerated as volume 2, number 1. The Monthly Advertiser ended with volume 4, number 4, on 1 April 1896 (although Shattock claims there was a volume 4, number 5 issue printed in May of 1896)--should these dates be 1898 rather than 1896?
  • In May 1898, The Printers and Kindred Traders’ Monthly Advertiser merged with The Imperial Printer, published by the Ludgate Press Association. Only two numbers (May and June of 1898) of this journal exist, both of which bear both titles
  • For all of this information, see sources listed at bottom of page

Subject Categories

• Advertising
• Paper & Stationery
• Printing Trade

Sources that Discuss this Journal

• COPAC
• Mitchell’s 1895 p. 229
• Shattock p. 52
• St. Bride Catalogue (print) p. 736
• Waterloo (online)
• Willing’s 1896, p. 98

Works Cited

• COPAC: Consortium of Online Public Access Catalogues. Library Hub Discover, JISC.
• Mitchell’s Newspaper Press Directory and Advertiser’s Guide. C. Mitchell, 1895.
• Shattock, Joanne. The Cambridge Bibliography of English Literature. Vol. 4: 1800-1900. Edited by Frederick W. Bateson. 3rd ed. Cambridge UP. 1999.
• St. Bride Foundation Catalogue of the Technical Reference Library of Works on Printing and the Allied Arts. Governors, 1919. Google Books.
• The Waterloo Directory of English Newspapers and Periodicals: 1800-1900, edited by John S. North. North Waterloo Academic Press, 2009.
• Willing’s (Late May’s) British and Irish Press Guide, and Advertiser’s Directory and Handbook. Willing’s Press Service. HathiTrust.